Lantana’s company retreat started out with a review of the company vision statement, pared down to the following: “We want to see health information available across the spectrum of care, supporting safe, effective, affordable healthcare that improves well-being, public health, quality of care, and research.”

From there, we spent a day and a half reviewing our goals, strategy, and tactics to realize this vision. We found, to our satisfaction, that our long-time company motto[i], “have fun, make money, improve the industry” works just fine to articulate our goals.