Goals for 2024

Fiscal year 2024 was the first year that Lantana set specific goals related to its B Corp status. These goals were primarily developed to drive incremental improvements in our assessment score and better understand current practices as a baseline for improving our social and environmental performance in future years. The information that was gained and the improvements that were made in 2024 supports the goals for 2025 and beyond.

Goal #1: Understand Employee Volunteer Efforts

Lantana sent a company-wide survey to measure employees’ own volunteer efforts, establish a baseline of employee’s community service, and determine their interest in volunteering. We also gathered employee feedback for a volunteer program at the 2024 Company Retreat. We used this feedback to inform the development of a potential volunteer paid time off program.

Goal #2: Monitor and Reduce Electronics Waste

As a fully remote company, Lantana has unique challenges in electronic equipment logistics and disposals. The Company developed a plan to keep replaced laptops at personal offices to serve as a backup. This reduces the need to purchase additional laptops as spares, which saves money on shipping, reduces downtime, and lowers electronic equipment waste. Lantana is developing a plan to consistently recycle laptops at the time of disposal.

Goal #3: Improve Data Privacy and Security Practices

The B Lab Customer and Employee impact areas measure a company’s performance in supporting customer and employee stewardship. To support this, Lantana wanted to improve data privacy and security practices to protect customer and employee data. The Company has implemented a comprehensive package of information technology (IT) security policies based on industry standards. These policies govern many different areas of IT security such as data privacy training requirements for staff handling data, defining the unauthorized uses of data, and best practices to avoid data incidents and breaches.

Goal #4: Reexamine How Lantana Measures the Impact of Services to Customers

Lantana uses a variety of methods to measure the impact of its services to our clients: CPARS (Contractor Performance Assessment Reporting System), internal project debriefs, and feedback from industry-wide stakeholders through ballot reconciliation for standards development. We also directly engage stakeholders to understand their desires and needs in client kickoff meetings and weekly calls.

Lantana’s assessment of these methods led to the development of more robust and targeted company goals in this area, along with a team of people to pursue this effort further.

B Lab Impact Areas

Lantana’s key contributions and initiatives in each impact area are as follows:

Environment

• GreenLantana—Lantana’s employee-driven team works with leadership to create company initiatives to reduce, reuse, and recycle as well as to educate and empower employees to make sustainable choices to reduce our collective environmental impact.
  • Completed the Green Choice Challenge, encouraging employees to make monthly sustainable actions, such as preparing for emergencies, composting, weatherproofing their residence, etc.
  • Participated in the National Public Health Week social media campaign
• Website Carbon Offset program—provided carbon offsets for over 80% of our website presence, which goes to providing land and trees for a bear sanctuary
• Green Rides—expanded our travel reimbursement to cover the option of “green ride sharing”
• IT recycling—provided policy language to direct employees to recycle outdated laptops

Corporate Governance

• Company financial results are transparent and shared with all employees monthly.
• Lantana believes in paying a fair and competitive wage and sharing the company’s success with each person through a performance-based bonus.
• Our overall mission is embedded in our decision making and corporate structure. We are passionate about the work that we do to support safe, equitable and effective healthcare that improves well-being, public health, quality of care, and research.

Workers

• Lantana is 100% employee-owned, meaning all eligible employees have an ownership stake in the company.
• The bonus program provides an opportunity for all staff to earn an annual bonus based on performance.
• Employees are eligible for the company’s 401k Plan and participation in the Employee Stock Ownership Plan.
• The company offers a flexible work schedule (e.g., four-day, ten hours per day, workweek).
• The company sponsors a wellness committee that provides health-focused education and activities.
• Lantana engages a third-party company to conduct an annual employee engagement survey. Lantana consistently ranks in the top 75% of its peers in the overall assessment.

Community

• Lantana held its annual blood drive in January 2025 to kick off National Blood Donor Month and allows sick/personal time off to donate during work hours.
• We donated about 1.5% of Operating Profit to five different charitable organizations in 2024.
• We incorporated a Give Back Opportunity into our 2024 annual company meeting. We identified Friends of PACC, a local animal rescue in Tucson, AZ, as the recipient of monetary and supply donations by staff. Together, we raised $1,165 worth of much needed cash and supplies to give back to the community that hosted us.
• In 2024, we surveyed staff to measure personal volunteer and community service efforts to inform future company policy in this area.

Goals for 2025

We identified three goals for 2025 to create general public benefit for the next reporting period.

Goal #1: Ethical Contracting Policies

Develop baseline measurement of our subcontractors and consultants that are small, minority-owned, veterans-owned, or women-owned businesses supporting our direct projects

Goal #2: Local Community Engagement

• Survey staff and collect data on staff volunteer efforts
• Define company policy on volunteer time benefit
• Incorporate at least one local community volunteer initiative into 2025 annual company retreat

Goal #3: Accountability & Continuous Improvement

• Prepare for 2026 recertification by submitting new B Corp assessment by November 20, 2025
• Achieve at least a 10-point increase on B Corp assessment scoring within three years

Other Administrative Requirements

This section of the report provides additional information that is required to be included in the annual benefit report per the Vermont Statutes 11A V.S.A. § 21.14.

Shareholders Owning More than Five Percent

Lantana is 100% owned by the Lantana Consulting Group Employee Stock Ownership Trust (ESOT). Employees own a beneficial interest in the company through shares that are allocated to their account and are represented by the Trustee of the ESOT.

Benefit Director Certification

In the opinion of the Benefit Director, Lantana Consulting Group, Inc. acted in accordance with its general public benefit purpose in all material respects during the period covered by the report and the directors and officers acted in accordance with the requirements of Vermont Statutes 11A V.S.A. § 21.0(a) and 11A V.S.A. § 21.11.